BizTech Blog

Analyst firm Gartner recently released is 2009 Sales Force Automation Report and Oracle's Siebel CRM On Demand product made a significant jump up from the visionaries quadrant and into the leaders quadrant.

The report also confirms what we have been seeing in the CRM software market.

• Companies are continuing to invest in sales force automation projects in an effort to optimize sales effectiveness in the wake of weakened sales from the global economic recession.
  
• Software as a service offerings (SaaS), like Oracle CRM On Demand, are garnering more consideration because of limited capital spending and the ability to account for the software as an operating expense
  
• The KISS principle (Keep it Simple) is still the best practice approach for implementing CRM Software

Labels: BizTech, CRM, CRM_On_Demand, Sales, Siebel_On_Demand

According to the 2009 Sales Performance Optimization Survey of 1800 sales managers by CSO Insights, a sales consultancy based in both Boulder, Colo., and San Francisco, 71% of respondents reporting that they have formally implemented CRM sales software. Of those who have yet to implement CRM, 40% say they plan to do so in 2009 (as reported in a recent SearchCRM.com article).

Here are some other interesting results:

Less than 37% of firms are leveraging mobile device access to CRM data, although those that do are more satisfied with their CRM vendor.

SaaS CRM customers are more loyal. 72% of SaaS application users say they are loyal advocates for the CRM provider, compared with just 38% of sales organizations that have on-premise CRM.

15% of respondents said they are currently using sales analytics, and another 13% plan to use it in 2009, which apparently has a significant impact on win rates.

Those using sales analytics report win rates of 51%, compared with 47% for those who are not. Similarly, loss rates are 27% for those who use analytics and 31% for those who do not.

61% of reps with CRM tools installed make their quota, versus 58% that do not.

Visit the BizTech Resource Library to see how Oracle Siebel CRM On Demand can help you improve your sales efficiency.

Labels: BizTech, CRM, CRM_On_Demand, iPhone, Mobile_Sales_Assistant, Oracle, Sales, Sales_Prospector, Siebel_On_Demand