BizTech Blog

Monday, August 10, 2009

CRM On Demand Jumps to Leaders Quadrant in Gartner 2009 SFA Report

Analyst firm Gartner recently released is 2009 Sales Force Automation Report and Oracle's Siebel CRM On Demand product made a significant jump up from the visionaries quadrant and into the leaders quadrant.

The report also confirms what we have been seeing in the CRM software market.

  • Companies are continuing to invest in sales force automation projects in an effort to optimize sales effectiveness in the wake of weakened sales from the global economic recession.
  • Software as a service offerings (SaaS), like Oracle CRM On Demand, are garnering more consideration because of limited capital spending and the ability to account for the software as an operating expense
  • The KISS principle (Keep it Simple) is still the best practice approach for implementing CRM Software

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Wednesday, February 18, 2009

Survey Says: Cloudy 2009 ahead but CRM Sales Software May Shed Light

According to the 2009 Sales Performance Optimization Survey of 1800 sales managers by CSO Insights, a sales consultancy based in both Boulder, Colo., and San Francisco, 71% of respondents reporting that they have formally implemented CRM sales software. Of those who have yet to implement CRM, 40% say they plan to do so in 2009 (as reported in a recent SearchCRM.com article).

Here are some other interesting results:

Less than 37% of firms are leveraging mobile device access to CRM data, although those that do are more satisfied with their CRM vendor.

SaaS CRM customers are more loyal. 72% of SaaS application users say they are loyal advocates for the CRM provider, compared with just 38% of sales organizations that have on-premise CRM.

15% of respondents said they are currently using sales analytics, and another 13% plan to use it in 2009, which apparently has a significant impact on win rates.

Those using sales analytics report win rates of 51%, compared with 47% for those who are not. Similarly, loss rates are 27% for those who use analytics and 31% for those who do not.

61% of reps with CRM tools installed make their quota, versus 58% that do not.

Visit the BizTech Resource Library to see how Oracle Siebel CRM On Demand can help you improve your sales efficiency.

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Monday, December 1, 2008

Oracle Mobile Sales Assistant Free Trial Offer


We found a great offer on Oracle's website the other day for existing Oracle Siebel CRM On Demand customers and thought we'd share it with you. Check it out:

Try Oracle's Newest Mobile Sales Application FREE for 30 Days*

Can't find the information you need on your mobile device? Frustrated with endless clicking and scrolling through lists and views? Not sure what needs to be done today?

Check out the new Oracle Mobile Sales Assistant, built from the ground up to provide busy sales representatives with an easy-to-use mobile application that helps them conduct critical tasks while out of the office.

In just a couple of clicks, you can

  • Collaborate with team members
  • Communicate with customers
  • Manage leads and opportunities
Simplify and streamline your day with Oracle Mobiles Sales Assistant

Seamless integration between Oracle CRM On Demand and PIM data ensures you have the information you need, whenever and wherever you need it - No need for separate searches and no need for synchronization. And, productivity-enhancing features such as a consolidated view of today's appointments, contacts, and related tasks; integrated driving directions when viewing customer contacts and after-call prompts for follow-up activities increase user productivity and efficiency.

For more information on Oracle Mobile Sales Assistant and other Oracle Siebel CRM On Demand products please see our data sheets and videos in the Oracle Resource Library

Act now to receive your FREE 30 Day Trial!
Simply enter the following link into your Blackberry smartphone* in order to gain access:
Oracle Mobile Sales Assistant requires version 4.2 of the BlackBerry operating system and is available for the following models of the Blackberry smartphone:
8800, 8820, 8830, 8300, 8310, 8700, 8703, 8705, 8707.

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Friday, October 17, 2008

The reviews are in for Oracle's Social CRM applications, and the results are positive.

The feedback from CRM analysts and bloggers about Oracle's Social CRM "Web 2.0" applications is very positive.

Below are some highlights of what many of these CRM industry experts are saying:

Robert Bois - AMR Research

"Oracle is taking advantage of new technology and delivering capabilities that help sales users do their jobs more effectively."

"Oracle recognizes the importance of software as a service to the CRM industry, and it clearly has the resources to get to the critical mass, the place where SaaS can really start to scale and pay dividends."

Read the report and see the highlights at CRM Gets a Little more Social at Oracle Open World

Paul Greenberg - The 56 Group, LLC / PGreenblog

"The discussion of Social CRM at Oracle OpenWorld 2008, was a major inflection point for Oracle's CRM applications."

"High Marks to oracle's Social CRM Team for understanding and explaining the framework for CRM 2.0 and Social CRM concepts."

Read the whole article on the Social CRM applications at "Oracle OpenWorld 2008 - NOT LIVE FROM SF #10 - and Final"

Denis Pombriant - Beagle Research Group / CRM Buyer website

"The introduction of new products based on Web 2.0 ideas, the continued strength in all global markets, and the continued investment in its on-demand (and on-premises) capacity all augured well."

Read the article about  Oracle's Web 2.0 and CRM 2.0 return to prominence at "The Siebel Restoration?"

"Oracle has made a significant contribution to the CRM 2.0 discussion by providing a framework for multiple kinds of social media-infused applications that gather and share data in support of conventional and non-conventional business processes."

Read the takeaways on the
Social CRM announcements at "Oracle's OpenWorld Revolution"

For additional Information please see our data sheets and videos in the Oracle Resource Library:

Oracle Social CRM Sales Campaigns Data Sheet
Oracle Social CRM Sales Library Data Sheet
Oracle Social CRM Sales Prospector Data Sheet
Oracle Social CRM Applications Video 
Oracle Social CRM Sales Prospector Video

Let us know what you have been hearing about the Oracle Social CRM applications.

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Thursday, September 25, 2008

Oracle OpenWorld 2008 CRM Highlights

Social CRM is an area that has generated a lot of buzz in the CRM universe ever since Oracle introduced the Oracle Sales Prospector at last year's OpenWorld event.

Oracle continued to pave the way on Social CRM innovation this week, when it previewed new Social CRM applications at OpenWorld 2008.

Here are some of the highlights:

  • Sales Campaigns Introduced as a product that was designed to be so user friendly that even a sales person can create and analyze the effectiveness of e-mail marketing campaigns, Oracle CRM uses a wide array of social networking opportunities including tagging, ratings and comments. The tool also includes embedded pre-built analytics to monitor and segment email campaign responses.

  • Sales Library How many different presentations does your sales staff have, and can anyone find them when they need them? This was the driver behind the Oracle Sales Library product. The Sales Library delivers social networking tools for rating, reviewing and tagging presentations. Oracle Sales Library enables representatives across the organization to quickly and easily leverage sales materials that help sales reps to close business quickly. The resource also saves time because sales people don't have to build sales presentations from scratch.

  • Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast Two new mobile applications for the iPhone will be free to download from the Apple App Store in November 2008. The Sales Assistant and Mobile Sales Forecast allow users to easily access and quickly update contacts, users, accounts, leads, opportunities, the CRM calendar, the task list, the message center and forecasts.
Click here to view a demo of Oracle's Social CRM Applications (If the video doesn't play, right click in the browser window and select play)

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