Oracle Positioned in Leader’s Quadrant in Gartner BI Platform Magic Quadrant
The demand side of the BI platform market in 2010 was defined by an intensified struggle between business users’ need for ease of use and flexibility on the one hand, and IT’s need for standards and control on the other. With “ease of use” now surpassing “functionality” for the first time as the dominant BI platform buying criterion in research conducted for this report, vocal, demanding and influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms — with or without IT’s consent.
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